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Expertises


EX-PER-TISE.
     
                noum.

1. A special skill or knowledge on a particular field.
2. know-how; business expertise
3. manuscript
4. judgement

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Expertises


EX-PER-TISE.
     
                noum.

1. A special skill or knowledge on a particular field.
2. know-how; business expertise
3. manuscript
4. judgement

Expertise doesn't come from years of doing the same thing. That's Experience. Rather it comes from a deep understanding of why some things work and some don’t.


INNOVATION IS A "BUZZWORD"

Innovation is hard to explain. We use the word to explain that our product is different from competitors’, or it is new in the market. We use the word to highlight the fact we are working hard on it or just to convey that there is some art or creativity on it.

In reality Innovation is kind of the sum of all those things coming together with the right timing to the market. But most important it’s the understanding of some concepts or theories that explain why some things work and some don’t.

HERE ARE THE MOST IMPORTANT CONCEPTS I USE THROUGH MY WORK.

 

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Disruptive Innovation


Disruptive Innovation


I HELP YOU BRING PRODUCTS OR SERVICES THAT ARE SIMPLER, MORE CONVENIENT AND LESS EXPENSIVE, THAT APPEAL TO NEW OR LESS-DEMANDING CUSTOMERS.

Because companies tend to innovate faster than their customers’ lives change, most organizations eventually end up producing products or services that are too good, too expensive, and too inconvenient for many customers.

Contrarily to what most of us think, disruptive innovation isn’t about winning a technology race, by entailing technological breakthroughs. Rather, is about delivering innovations aimed at a set of customers whose needs are being ignored by industry leaders. 

I use the concepts of the disruption theory to help you shape your ideas in a disruptive model addressing the opportunities that are being let opened by the pursuing of sustaining innovations from industry leaders.

Example: See how Wikipedia disrupted Encyclopedia

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Jobs-to-be-done Research


Jobs-to-be-done Research


THE INSIGHT BEHIND THIS WAY OF THINKING IS THAT CUSTOMERS DON'T REALLY BUY PRODUCTS. THEY "HIRE" THEM TO DO A JOB. INSTEAD OF ASKING WHAT PRODUCTS CUSTOMERS WANT TO BUY, WE ASK WHAT ARE THE FUNDAMENTAL PROBLEMS CUSTOMERS HOPE TO ADDRESS.

While traditional market research segments markets by product, size, demographics, or some other easily applied category, I use the jobs-to-be-done approach to tap into what really drives customer behaviour.  We don’t go through life conforming to particular demographic segments: nobody buys a product because he is an eighteen to twenty-five-year-old white male getting a college degree. That may be correlated with a decision to buy this product instead of that one, but it doesn’t cause us to buy anything. 

INSTEAD, PERIODICALLY WE FIND THAT SOME JOB HAS ARISEN IN OUR LIVES THAT WE NEED TO DO, AND WE THEN FIND SOME WAY TO GET IT DONE. I LOOK FOR CAUSALITY.

 

 

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Business Model Innovation


Business Model Innovation


BUSINESS MODEL INNOVATION IS ABOUT FUNDAMENTALLY RETHINKING YOUR BUSINESS AROUND A CLEAR - THOUGH NOT ALWAYS OBVIOUS - JOB-TO-BE-DONE, THEN REALIGNING YOUR CAPABILITIES WITH THIS NEW VALUE PROPOSITION. IT'S NOT EASY AND CAN TAKE DECISION MAKERS OUT OF THEIR COMFORT ZONES. BUT THE RESULTS CAN BE DRAMATIC.

The Business Model Canvas is a mainstream framework.

Successful companies already operate according to a business model that can be broken down into four elements: a customer value proposition that fulfils an important job for the customer in a better way than anything competitors offer; a profit formula that lays out how the company makes money delivering the value proposition; and the key resources and key processes needed to deliver that proposition. 

ULTIMATELY, BUSINESS MODEL INNOVATION IS ALL ABOUT CHANGING THE RULES OF HE GAME. IT IS ABOUT REPLACING OUTDATED MODELS WITH NEW WAYS OF CREATING VALUE.

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Product/Service Innovation


Product/Service Innovation


PRODUCT INNOVATION, OR SERVICE INNOVATION, RESULTS FROM IMPROVEMENTS THAT ARE MADE TO EXISTING PRODUCTS AND SERVICES.

To succeed at it, we must first discover which are the metrics (used by customers to define the successful execution of a specific job-to-be-done) are being underserved and then devise and provide creative features in their products and services that do a better job of addressing those outcomes.

However, almost as important as knowing where the market is underserved is knowing where it is overserved. And knowing when not to follow along your competition is the type of strategic insight that will lead to success in the long term.

THIS TYPE OF INNOVATION IMPLIES A PROFOUND UNDERSTANDING OF THE JOB-TO-BE-DONE THEORY.

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Operational Innovation


Operational Innovation


OPERATIONAL INNOVATION HAPPENS WHEN A COMPANY DISCOVERS INEFFICIENCIES IN A BUSINESS OPERATION AND WORKS TO ADDRESS THOSE INEFFICIENCIES THROUGH CREATIVE SOLUTIONS.

Operational innovation often requires companies to rethink their value chains and reconstruct them in ways that cut costs and waste. This often meant making massive investments in infrastructure, but nowadays with easy-to-use and affordable technology is possible to reinvent business processes without huge efforts.  

Turning your business agile and lean is essential and sometimes can be the source of a competitive advantage, by devising breakthroughs processes improvements that result in new, low-cost business models.